AMY S. WEBER
Founder of Radish Creative Group
Overview (Filmography )
Amy is the founder of Radish Creative Group and a former educator, who has dedicated her career to making a difference in the quality of business, education and human life. In 1995, Amy walked away from her prominent advertising producing career to explore her life’s purpose, leading her directly into the University classroom. As an educator, she was inspired to bring the worlds of education and film production together to serve a greater purpose. Radish Creative Group was formed to produce some of the most respected educational programs for youth around the world, catching the attention of MTV, The CW, HBO and Nickelodeon.
Amy’s commercial work has been recognized by Emmy twice as well as Best in Show at Mobius and her educational documentaries have earned over 40 Telly nods. The natural next step for Amy was a feature, but she opted to take a less traditional path in order to make it happen. She called upon some of her most talented and resourceful friends in the local industry to help make her vision, Annabelle & Bear , into a reality, even with less financial support than most low budget independents. They answered her call in a way she could have never imagined. Her story quickly became a beacon of hope for many Michiganders facing challenging times, hailing her as an inspiration.
In March 2015, Amy debuted her second full-length feature, A Girl Like Her , in theaters. This highly-acclaimed, revolutionary film, exploring the bully's perspective, is the result of Amy's passionate crusade meant to empower kids of all ages to find their voice and to live as their truest selves. Amy's extensive knowledge and experience as an educator has led her to this life-changing mission. A Girl Like Her is unequivocally Amy’s proudest work to date. Her passion to make a positive contribution in the lives of young people drives her in ways that most people wonder if she ever sleeps. This film is just one of many endeavors that she is committed to for improving the lives of youth.
She hopes to continue her development of quality films and programs and to collaborate with creative minds that share her vision and passion for making a positive impact on the world.
•Michigan Filmmaker Of The Year – 2011 Michigan Film Awards
•2 Emmy Awards
•Best Jury Feature Film – Bel-Air Film Festival
•Best Feature Film – East Lansing Film Festival
•Favorite Film & Best Soundtrack – Blue Water Film Fest
•Best Director & Best Narrative Feature – Blue Whiskey Film Festival
•Best Detroit Windsor Feature – Detroit Windsor International Film Festival
•Best Of Show - Mobius Award
•Best Of Show PSA – NY Mercury Award
•Global Healthcare Award
•Over 50 Telly Awards , including the Classic Telly
•Over 15 Communicator, Aegis & Aurora Best Of Show Awards for educational programming
•National Campaign Of The Year – Tourism
•MCA-I Gold – National
After Graduating from Michigan State University, Rachel moved away from Michigan to Chicago to pursue her dream of working in TV/Film Production. At that time she had no idea that it would only be once she returned back "home" that she would find the very thing she was seeking. Along the way Rachel had the extreme pleasure of working in some incredible production environments that gave her the knowledge, experience, credibility and motivation to find her path. She was able to work at Midway Games, Pixel Brothers and Epipheo doing everything from coordinating productions, to directing voiceover talent, to editing, to producing animated videos.
In 2012, Rachel was introduced to Amy's 2nd feature film and was brought in as Associate Producer. While in production, Rachel was promoted to 2nd Unit Director and it was then that she knew she found her permanent place with Radish Creative Group.
"l want to help change lives through creativity and art. My whole life has been meaningful because of the joy that arises from experiencing something powerful, or receiving a meaningful message. This is why I am passionate about filmmaking; from engaging with the team of people I work with to the people whose lives have been changed as a result of seeing a great film or hearing a positive message. I will always continue to pursue an experience rather than a career. And I believe that is exactly what I am doing."