OUR PEOPLE who
LOVE to work with YOUR PEOPLE.
AMY S. WEBER
Founder | Director
Bear with us, because Amy has done a lot since this portrait was taken. She is the leader of Radish, an award-winning writer, producer and director and a former college-level educator.
It all began when in 1995, she changed her path, leaving her advertising producing career at BBDO Detroit to explore her life’s purpose, leading her directly into the University classroom as a graduate student and as an instructor. As an educator, she was inspired to bring the worlds of education and film production together to serve a greater purpose and so Radish Creative Group was formed to produce some of the most respected programs for youth around the world, catching the attention of MTV, The CW, HBO and Nickelodeon. Eventually, she found herself back in advertising, but this time in the director's seat. Amy's commercial work has been recognized by Emmy twice as well as Best in Show at Mobius and her educational documentaries have earned over 50 Telly nods.
The natural next step for Amy was a feature film, but she opted to take a less traditional path in order to make it happen. She called upon some of her most talented and resourceful friends in the local industry to help make her vision, Annabelle & Bear, into a reality. They answered her call in a way she could have never imagined. Her story quickly became a beacon of hope for many Michiganders facing challenging times, hailing her as an inspiration and honoring her as the 2011 MI Filmmaker of the Year.
In March 2015, Amy debuted her second film, A Girl Like Her, in theaters across the nation. This highly-acclaimed,
revolutionary film, exploring the bully's perspective, is the result of Amy's passionate crusade meant to empower kids of all ages to find their voice and to live as their truest selves. Amy's extensive knowledge and experience as an educator has led her to this life-changing mission. A Girl Like Her is unequivocally Amy’s proudest work to date. This film is just one of many endeavors that she is committed to for improving the lives of youth. It became a viral sensation on Netflix during it’s digital release and is currently available in various parts of the world.
Amy’s next passion project lead her back to the little screen, where she developed the TV series, Welcome Home, based on the Detroit-based non profit that furnishes homes for families coming out of homelessness, Humble Design. She serves as Executive Producer on the series, that is currently airing its first 26 episodes on the CW Network and BYU. Her upcoming series, Detention, is currently in the development stage.
Her next feature film, Holiday Mom, a Christmas comedy is currently in the development.
This bio is already way too long but we think it's important to mention that outside the love for her work, she also adores her 3 daughters, 2 dogs, anything athletic if it doesn't pull her back out, and to dance. She loves to dance. She's also very proud to have married Samantha, who you'll meet below, and her hubby, Mike, as their minister.
In the same fashion as the dazzling hat featured in her pic, Tina brings her A-game to everything she does at Radish.
When she isn't producing these days, she's running the wardrobe and hair/make up departments on our commercial shoots and managing the projects from start to finish. Running her own business as a makeup artist for many years after a successful career in retail management with MAC, Tina just naturally has a special touch with people, with organization and with juggling a multitude of tasks, which seems never-ending for this mom of three girls.
Oh, and don't get us started about her love of her minivan!!
Creativity runs in the family! Can you see the resemblance? Melissa has been creating award-winning strategic-minded work that inspires all the "feels" for over 25 years for companies such as MasterCard, Microsoft/MSN, Comcast/Xfinity, Molina Heathcare, HoneyBaked Ham Corporation, Blue Cross Blue Shield, adidas, MDCH, Travel Michigan, MEDC, The Christ Hospital, United Way, Liquor Control Board of Ontario (LCBO Retail & Social Responsibility) Big Brothers, United Way and ECHOage.com.
Her ability and consistency to create emotional connections for any client, from ham to running shoes, heart care to self care, has often been expressed in one word: passion. Her dynamic yet grounded approach to work continues to win accolades and genuine appreciation and respect from clients. Not just for the awards but for consistently surpassing her client’s goals. Her style of work has been described as disarming and irreverent and has the ability to break down barriers and change behavior.
Whether creating brands or seamlessly integrating marketing messages across all mediums, or writing a single social media post or TV spot, Melissa has the unique ability to make people feel.
After a three year General Arts program at The Toronto School of Art, Melissa went on to graduate with top honors from Seneca College of Applied Arts and Technology in Toronto. Soon after, Melissa began and flourished in an 8 year creative career with Envoy Communications Communique Group. A key creative in new business resulting in the growth of the agency from 25 employees to over 300, and annual billings of $1.5 million to $40 million, Melissa thought it was time to test her abilities back home, state-side.
On her return to Michigan, Melissa chose Brogan & Partners, a mid-size agency who offered her a chance to work on projects near and dear to her heart – specifically branding, health, social marketing and retail. The move proved to be another of Melissa’s great experiences. Beyond earning a plethora of industry awards, from the Radio Mercury Awards Best in Show for the Michigan Department of Community Health to New York Festival for ClickOnCareers.com, she continually earned more business from happy clients proving yet again her abilities to help in the success and growth of a business.
Over 8 years, her broadcast work was practically becoming synonymous with Melissa Weber and Amy Weber. Which is no surprise as they had been working side by side as writer/producer-director for clients such as MDCH, Travel Michigan, MEDC, The Christ Hospital, St. John Hospital, North Carolina Department of Health and Human Service, HoneyBaked Ham Corporation and Comcast’s entire Midwest Division including Detroit and Chicago.
Today, you will find Melissa happily growing and nurturing her creative spirit as a creative consultant with her company Sprout Creative Agency and continuing her successful partnership with Radish Creative Group.
Samantha’s path to becoming an editor began when she envisioned what her creative dream could be. So she decided to go back to school, for starters. She knew she wanted to tell stories through visual media but wasn’t sure which avenue really called to her, so she began her quest to take every computer graphics class offered. It was during her second year that she found what made her spirit sing....editing.
After graduating, Samantha’s “real-world” experience began in the art department on a few independent films. She excelled at creating worlds that told the silent story of the characters that lived in them, and from that experience, her understanding of the emotion that runs through every aspect of a story deepened.
Not long after wrapping on her third independent film, Samantha began her journey of fulfilling her ultimate dream at Radish, where she produces more than just an edit that’s pieced together...she captures the sentiment within each story and creates a natural rhythm and flow that results in visually engaging and intriguing stories to be inspired by.
She considers Radish so much more than just a place to work. She feels that she's finally found the place where she belongs...kind of like home. Like family.